A recount of my Vegas-inspired epiphany and how TV panel recruitment is giving Innovate the edge.
LOS ANGELES, November 7, 2015 — A few years ago, while I was still running uSamp, I arrived in New Orleans for a sample conference. It was a hot and oppressively muggy day......Read More
LOS ANGELES, October 25, 2016 — Innovate (www.InnovateMR.com), a global leader in audience sampling, announces the promotion of Lisa Wilding-Brown to Chief Research Officer.
In her new role, Lisa will lead the company’s various research initiatives, continue to oversee all panel engagement and quality programs as well as work closely with clients providing expertise in the areas of sample and design methodology. One of Lisa’s most important initiatives is to help the company launch a flagship Automated Sample platform, slated to debut in 2017.
LOS ANGELES, October 11, 2016 — In a move to further increase client service capabilities, Innovate (www.InnovateMR.com), a global leader in audience sampling, announces three new hires......Read More
LOS ANGELES, August 8, 2016 — Recently, I celebrated my 25th consecutive year of making a trek to Las Vegas with the same 5 college buddies.
Over the years, we have learned that the best times are the “boring” times like driving because we end up having deep conversations about life......Read More
Easy to Use, Large Scale, Group Moderation with Real Time Analytics
LOS ANGELES, June 5, 2016 — In the latest edition of Innovate TV, we interview Andrew Konya, CEO of Remesh......Read More
In the latest edition of Innovate TV, we interview Chris Kelly, CEO of Survata.
LOS ANGELES, June 29, 2016 — Survata provides technology-driven research for every business decision. Survata’s newest innovations are expanding the boundaries for data-collection and.....Read More
Another in the Innovate MR Series “How to Build a Market Research Company” including Tips on Finance, Hiring, Management and Sales.
LOS ANGELES, June 20, 2016 — There are days when being a finance person within a market research company feels like herding cats. Different departments constantly asking for resources.....Read More
LOS ANGELES, June 16, 2016 — So you won a project? Congratulations! You breathe a sigh of relief knowing you can finally pass it off to the talented hands of theproject manager. It might feel like.....Read More
LOS ANGELES, May 23, 2016 — When I was a child, my dad gave me some very sound career guidance that I still carry with me today... “80% of people suffer from deficits that will hold them back professionally – make sure you are in the 20%, kid.”
LOS ANGELES, April 26, 2016 — Innovate MR's Lisa Wilding-Brown, EVP of Global Operations, was interviewed on RBDR today by RFL's Bob Lederer. The interview centered around concerns.....Read More
Well that was a fast rebirth. Wasn’t it just dead last week?
LOS ANGELES, April 12, 2016 — So just when my last blog post said that online survey panels were on life support, barely a pulse, requesting last rights, I’ve now seen the light......Read More
Illustrating the parallel between hiring qualified staff and recruiting top-notch panelists.
LOS ANGELES, March 15, 2016 — Many years ago, while at a former company, I was asked to fill several key positions in the Operations department......Read More
A true story about guns, pickles and an arrest one foggy night.
LOS ANGELES, March 2, 2016 — I’ve never shared this tale publicly, but instead of ranting about survey panel quality and the sampling industry in general, I thought it might be time to tell this remarkable story......Read More
LOS ANGELES, February 28, 2016 — In Market Research, the Project Manager is extremely important. It’s the Project Manager that takes a project from start to finish, establishes expectations and delivers on those expectations......Read More
LOS ANGELES, February 18, 2016 — In partnership with my esteemed colleagues, I had the fortunate opportunity of developing one of the industry’s first online panels, The Harris Poll Online. Since then, I.....Read More
LOS ANGELES, February 13, 2016 — A tale about how cheaper might not always be better.
The other day I had a headache, so I went down to Long Beach Harbor in Californiaand waited at the docks for a boat from China to unload palettes of acetaminophen.
Once unloaded, I took out a spoon and scooped some of the powder out and.....Read More
LOS ANGELES, February 2, 2016 — Matt Dusig shares his personal thoughts on SSI’s recent acquisition.
It’s been a busy week. I received dozens of emails, phone calls and texts – everything from “Wow” to “Interesting” to “What’s Next?” In case you’re not aware, I co-founded Instantly in 2008 with my long-time friend.....Read More
LOS ANGELES, January 26, 2016 — In a move to further increase client service capabilities and support its continued rapid growth, Innovate (www.InnovateMR.com), a global leader in audience sampling, announces three new hires......Read More
LOS ANGELES, December 22, 2015 — As a professional working in the market research space for over a decade, I’ve been witness to some incredible change. In fact, our industry has probably changed more in the last ten years than the thirty years prior to that!.....Read More