What Happens in Vegas, Shouldn’t Always Stay There…


A recount of my Vegas-inspired epiphany and how TV panel recruitment is giving Innovate the edge.


LOS ANGELES, November 7, 2015 — A few years ago, while I was still running uSamp, I arrived in New Orleans for a sample conference.  It was a hot and oppressively muggy day. 

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Innovate Promotes Lisa Wilding-Brown to Chief Research Officer


LOS ANGELES, October 25, 2016Innovate (www.InnovateMR.com), a global leader in audience sampling, announces the promotion of Lisa Wilding-Brown to Chief Research Officer.


In her new role, Lisa will lead the company’s various research initiatives, continue to oversee all panel engagement and quality programs as well as work closely with clients providing expertise in the areas of sample and design methodology. One of Lisa’s most important initiatives is to help the company launch a flagship Automated Sample platform, slated to debut in 2017. 

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Innovate Records Triple Digit Growth and Expands U.S. Team with New Hires


LOS ANGELES, October 11, 2016 — In a move to further increase client service capabilities, Innovate (www.InnovateMR.com), a global leader in audience sampling, announces three new hires.

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Secrets to Building a World-Class Team


LOS ANGELES, September 15, 2015 — Remember back in elementary school, when you got assigned to a group project?  You were so excited to work with your classmates.  It was fun, right? 

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Innovate TV Latest Video: Jeffrey Henning of Researchscape


LOS ANGELES, August 29, 2015 — In the latest edition of Innovate TV, we chat with Jeffrey Henning, founder of Researchscape International.

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Lessons in Leadership: Help Me Say Yes


LOS ANGELES, August 8, 2016 — Recently, I celebrated my 25th consecutive year of making a trek to Las Vegas with the same 5 college buddies.

Over the years, we have learned that the best times are the “boring” times like driving because we end up having deep conversations about life.

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Innovate TV Latest Video: Remesh Platform and Machine Learning Demo


Easy to Use, Large Scale, Group Moderation with Real Time Analytics 


LOS ANGELES, June 5, 2016 — In the latest edition of Innovate TV, we interview Andrew Konya, CEO of Remesh

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New Ways to Gather Insights: Innovate TV features Survata


In the latest edition of Innovate TV, we interview Chris Kelly, CEO of Survata


LOS ANGELES, June 29, 2016 — Survata provides technology-driven research for every business decision. Survata’s newest innovations are expanding the boundaries for data-collection and

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The Financial Stages of Growing a Market Research Company

 


Another in the Innovate MR Series “How to Build a Market Research Company” including Tips on Finance, Hiring, Management and Sales.



LOS ANGELES, June 20, 2016 — There are days when being a finance person within a market research company feels like herding cats. Different departments constantly asking for resources

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How to Successfully Transition a Won Project to a Project Manager



LOS ANGELES, June 16, 2016 — So you won a project? Congratulations! You breathe a sigh of relief knowing you can finally pass it off to the talented hands of theproject manager. It might feel like

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Announcing Innovate TV


LOS ANGELES, June 5, 2016 — Innovate debuts Innovate TV, video interviews with companies introducing cutting-edge technology to the Market Research industry. Each segment will feature a 

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Lucky or Smart: 13 Tips to Create Your Dream Career


LOS ANGELES, May 23, 2016 — When I was a child, my dad gave me some very sound career guidance that I still carry with me today... “80% of people suffer from deficits that will hold them back professionally  – make sure you are in the 20%, kid.”

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Sweet Deal: Innovate Partners with Zweet


LOS ANGELES, May 10, 2016 — Innovate is excited to announce a new strategic partnership with Canada-based Zweet which operates that country's largest mobile consumer shopping application. 

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Mobile User Experience: Rocking Change or Hitting Rock Bottom?


LOS ANGELES, April 26, 2016 — Innovate MR's Lisa Wilding-Brown, EVP of Global Operations, was interviewed on RBDR today by RFL's Bob Lederer. The interview centered around concerns

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Wait! The Survey Panel is (back) Alive...


Well that was a fast rebirth. Wasn’t it just dead last week?

LOS ANGELES, April 12, 2016 — So just when my last blog post said that online survey panels were on life support, barely a pulse, requesting last rights, I’ve now seen the light.

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OMG Survey Panel Pains – WTH is Really Going On?


LOS ANGELES, March 23, 2016 — In the last few weeks, I’ve read numerous blog posts from researchers and panel companies about the sad, sad (yes double sad) state of online panels.

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The Panelist Dilemma: Quality Isn’t Expensive, It’s Priceless


Illustrating the parallel between hiring qualified staff and recruiting top-notch panelists.

LOS ANGELES, March 15, 2016 — Many years ago, while at a former company, I was asked to fill several key positions in the Operations department.

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The FBI vs. Survey Panelist “John Doe”


A true story about guns, pickles and an arrest one foggy night.

LOS ANGELES, March 2, 2016 — I’ve never shared this tale publicly, but instead of ranting about survey panel quality and the sampling industry in general, I thought it might be time to tell this remarkable story.

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5 Tips for Being a Successful Sample Delivery Project Manager


LOS ANGELES, February 28, 2016 — In Market Research, the Project Manager is extremely important. It’s the Project Manager that takes a project from start to finish, establishes expectations and delivers on those expectations.

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Survey Respondents: The Polar Ice Caps of Market Research


LOS ANGELES, February 18, 2016 — In partnership with my esteemed colleagues, I had the fortunate opportunity of developing one of the industry’s first online panels, The Harris Poll Online. Since then, I 

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Are You Cutting Corners on Sample Quality?


LOS ANGELES, February 13, 2016 — A tale about how cheaper might not always be better.

The other day I had a headache, so I went down to Long Beach Harbor in Californiaand waited at the docks for a boat from China to unload palettes of acetaminophen.

 

Once unloaded, I took out a spoon and scooped some of the powder out and 

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The Sale of Instantly to SSI


LOS ANGELES,  February 2, 2016 — Matt Dusig shares his personal thoughts on SSI’s recent acquisition.

It’s been a busy week. I received dozens of emails, phone calls and texts – everything from “Wow” to “Interesting” to “What’s Next?” In case you’re not aware, I co-founded Instantly in 2008 with my long-time friend

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It's Innovate's 2nd Anniversary!


LOS ANGELES,  January 29, 2016 — Today is Innovate's 2 year anniversary!  It's been a privilege to work with such an amazing team that's dedicated to building a best-in-class sampling business.

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Innovate Expands U.S. Operations With New Hires


LOS ANGELES, January 26, 2016 — In a move to further increase client service capabilities and support its continued rapid growth, Innovate (www.InnovateMR.com), a global leader in audience sampling, announces three new hires.

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How to Avoid Tracker Carnage


LOS ANGELES,  December 22, 2015 — As a professional working in the market research space for over a decade, I’ve been witness to some incredible change. In fact, our industry has probably changed more in the last ten years than the thirty years prior to that!

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