Innovate Announces Strategic US Hiring Growth

By Matt Dusig

 Innovate (www.InnovateMR.com), a global leader in audience sampling, has hired two senior-level staff members to join the company and plans to make additional hires in the coming months.  These strategic hires continue to build upon the firm’s client-centric model which aims to provide unparalleled industry expertise to Innovate’s growing client portfolio. 

Josh Belknap.jpegJosh Belknap, an industry veteran with nearly twenty years of experience, has joined Innovate as Senior Director of  Customer Experience. Josh will ensure that each and every project is executed flawlessly and that the firm’s emphasis on innovative solutions will continue to be a driving force and strong differentiator for the company.  Prior to Innovate, Josh worked at Instantly (formerly uSamp) for over seven years where he led the effort to improve client satisfaction and internal efficiencies through technology in client services. Prior to Instantly, Josh worked at J.D. Power & Associates for over ten years specializing in ad-hoc and syndicated research projects for the Automotive industry. Innovate Co-founder and Managing Director, Gregg Lavin, said, “Josh’s prolific experience has afforded him the rare opportunity to fully understand the varying needs of research clients and offer dynamic solutions that others in the industry fail to do.  The team and I are thrilled to be working with Josh again; our veteran-packed team continues to gain strength and I know our fast growth is a direct byproduct of our hiring strategy.”

Hilary Belletti.jpgHilary Belletti (formally of uSamp) has joined the firm as Director of Sampling, where she will foster best-in-class client management; working closely on proposals and quote requests for the company.  Belletti has over a decade of experience in the Market Research industry and held roles in both Operations and Research at SSI, Instantly/uSamp and Harris Interactive.  Co-Founder and Managing Director, George Llorens said, “Our team is ecstatic with the addition of Hilary to our team.  I have had the fortunate opportunity to work with Hilary at a previous company and I know firsthand that her expertise and strategic thinking will add tremendous value to our all-star team of veterans.”

Over the last 12 months, the firm has made significant investments in technology, personnel, and marketing.  The firm recently recorded triple-digit growth and will be releasing a new, innovative universal sample platform in the coming months.  This platform, in conjunction with the firm’s strategic hiring growth, is expected to give clients’ independent access to a best-in-class network of high quality sample.  Gregg Lavin concludes “Our executive team firmly believes that you need to surround yourself with the best and brightest to achieve success and longevity in this space.  Hiring the right talent is the single most important thing we can do for our company and our tremendous growth reminds me of this philosophy every day.  I just need to look around at the amazing ensemble that I get to call, colleagues."

Real People. Quality Data.TM Innovate is a global online sampling technology firm, generating high-quality data from engaged panelists. Founded by Matt Dusig, Gregg Lavin and George Llorens, Innovate provides 24/7 client service to thousands of market researchers around the world. Innovate pioneered Human-Powered SamplingTM which promotes responsive communication for client satisfaction and created the First Class PanelTM which is a heavily screened, profiled and engaged audience of survey respondents.  Interested in learning more about the firm’s philosophy and expertise in sample quality?  Check out Innovate’s recent webinar, “Everyone Cares About Quality, But Not Everyone Values It!”