Innovate has hired research veteran Brendan Russell to supervise the company’s European sales strategy. The firm plans to make additional hires in the region to help service a rapidly growing portfolio of European-based clients.
Russell joins Innovate as Sales Director for the EMEA region. He will be based in the company’s new London office. Russell most recently served as the Customer Success Director for InContext Solutions, where he was responsible for supporting a wide base of clientele throughout Europe. Prior to InContext Solutions, Russell was the Group Account Director at Toluna where he worked closely with global research agencies as well as domestic start-ups.
Over the last 12 months, the firm has made significant investments in global panel recruitment due to increased demand from research agencies based in Europe. George Llorens, Co-Founder and Managing Director at Innovate said, “Our company has been servicing a variety of clients in Europe since our inception. We recognize the importance of a having a robust and localised panel asset to offer and our team is committed to providing the world-class service we are known for. Appointing Brendan to this role and building out a local presence in the region further reinforces our commitment to our clients.” Llorens continued, “Brendan is an exceptionally unique professional in the space having served in operational, research and sales consultancy roles over his 15-year tenure. Our clients will benefit from the immense value and expertise that Brendan brings to Innovate and we are thrilled to grow our presence throughout Europe.”