InnovateMR Appoints Industry Veteran Michael Anderson as President

By InnovateMR

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Encino, CA., April 30, 2018 – InnovateMR announced the appointment of industry research veteran, Michael Anderson.  Michael will join the company as President where he will harness 15 years of research experience, expand the firm’s growing sales team as well as drive business strategy and new product development for the company.

“Michael is arguably one of the most successful executive leaders in our industry with a proven track record for developing client-centric teams with a heavy emphasis on customized solutions that ensure client success,” said George Llorens, Co-founder. Llorens continued, “Over the last four years, our firm has been laser-focused on developing our self-serve sampling platform, Pegasus, as well as growing our global B2B panel of respondents.  Michael will be resolute on socializing these assets across the industry and helping clients achieve faster answers without compromising quality.” 

Previously, Michael served as SVP, Head of Sales for Toluna Group - North America where he expanded the team and grew company revenue.  In addition to his exceptional sales leadership and a deep commitment to client advocacy, Anderson developed new business channels and fostered several go-to-market product strategies over his 15-year tenure.

“I am excited to join a company that is as focused on client achievement, quality and innovation as I am,” said Anderson. “Innovate has placed an emphasis on vetted, global B2B respondent access coupled with vast global consumer reach in 30+ countries.” Anderson continued, “It’s clear to me, through my due diligence of choosing my next venture, that Innovate is on the leading-edge of the competition and stresses a positive, entrepreneurial corporate culture that is important to me, our colleagues and our clients. That’s ultimately why I chose to join this incredibly tenured team.”

Innovate is one of the fastest growing sample companies in the industry founded by industry pioneers who launched both goZing (acquired by Greenfield Online) and uSamp (acquired by Survey Sampling). The company co-founders have spent two decades in the online sampling industry developing innovative new ways to harness research technology and survey audiences around the globe.

George Llorens concluded, “It’s abundantly clear to me that clients’ in our industry feel underwhelmed by many of the companies in our space today.  Since the inception of Innovate, we have been obsessed with recruiting only the best and brightest minds in our industry; Michael is no exception to this strategy and we are confident that he will have a lasting and deep impact on our organization and the clients’ we serve.” 

About InnovateMR

InnovateMR is a fiercely independent sampling company that delivers Faster AnswersTM from business and consumer audiences. Industry pioneers, Innovate helps market research agencies worldwide answer business questions and uncover insights with online and mobile surveys. Serving both EU5 and North American clients with quicker turnarounds and sourcing hard-to-reach audiences.