In the latest edition of Innovate TV, we interview Chris Kelly, CEO of Survata.
LOS ANGELES, June 29, 2016 — Survata provides technology-driven research for every business decision. Survata’s newest innovations are expanding the boundaries for data-collection and allowing companies to gain deeper insights from consumers.
Using the proprietary Survata Publisher Network to partner with websites, Survata’s Retargeted Surveys allows brands to target surveys based on what the brand knows about its customers, which could include website visit history or past purchase data.
Survata’s Segment Surveys target consumers based on data obtained from 3rd party data sources – information that exists outside of a brand’s data warehouse.
This recent AdWeek article about Survata’s partnership with Krux illustrates how the advertising department and the research department can be more aligned. You can reach Chris at [email protected].
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