The Participant Engagement Initiative

By Lisa Wilding-Brown

 

In addition, a secondary initiative is being spearheaded by Kerry Hecht (Echo Qualitative Project Support), Nikki Lavoie (MindSpark Research International), and Katrina Noelle (Know Research) to evaluate the impact of the user experience on qualitative research related to intrinsic motiviations, brand/company impacts in the research, and general drivers of good and bad user experience. 

 

The results from both projects will be used as content in the Participant Engagement Handbook being released by GRBN in the fall. You can read more about the recent meeting and the goals we've set on the GRBN website here