Innovate Blog

Mark & Lisa’s Epic Journey in the Fight Against Survey Fraud

Last year, Mark Menig and I took you on a scary ride through the dark web. We dove deep into the actions of fraudsters and cyber criminals in an attempt to burst the bubble of the market research industry and show what really happens in those hidden corners of the Internet.

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Technical Approaches to Sampling Fraud Detection for Surveys

Good fraud detection process requires a careful understanding of the different tactics that might be used by those with nefarious intent. Many of these quality checks should be built into the process from the moment of registration, but also as part of panel quality control over the long term.

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