New InnovateMR Product Team to Advance Self-Serve Sampling Platform

February 11, 2019. InnovateMR announced today that it has strengthened their product team and released new features to their self-serve platform – Pegasus.  The new core features make sampling faster and more cost effective for market research clients. Pegasus is a second-generation self-serve sampling platform that gives users direct access to survey respondents.

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Survey: Innovate’s Auto Panel In Action

Recently, we conducted a nationwide consumer survey to identify key themes and insights around automotive pre-dealership buying and preferences. We asked a series of questions designed to uncover the willingness of consumers to pay more for alternative power trains, how much time they spend researching new vehicle purchases online, and the importance of free maintenance in their buying decisions.

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InnovateMR Builds Upon Consultative Client Service Strategy with the Addition of Five New Sampling Experts

Encino, CA., February 1, 2019. InnovateMR announced today that it has added five new client specialists to their fast-growing survey sampling business. The expansion of the team comes at the heels of a strong year in client growth and sampling revenue for the company.

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InnovateMR Hires Pioneer in Panel Recruitment to Bolster Aggressive Growth Plans

Encino, CA., Oct 3, 2018 – InnovateMR announced the hiring of industry veteran Jill Bonnett as Global Panel Recruitment Director for the business. Jill will oversee the firm’s entire panel recruitment pipeline and partnership growth strategy; leading the existing team in their efforts to impel rapid panel growth on a global scale.

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InnovateMR Appoints Industry Veteran Michael Anderson as President

Encino, CA., April 30, 2018 – InnovateMR announced the appointment of industry research veteran, Michael Anderson.  Michael will join the company as President where he will harness 15 years of research experience, expand the firm’s growing sales team as well as drive business strategy and new product development for the company.

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Innovate Expands London Team and Appoints Rie Nagai to Managing Director, EMEA

Innovate has hired research business development veteran, Rie Nagai, to oversee continued expansion in the EMEA region. 

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Webinar: Under the Hood of a Sampling Company

See how a sampling company works, from behind the scenes. Matt Dusig, Co-Founder of Innovate, pulls down the veil of secrecy to provide real clarity and transparency into the sampling industry, with an inside look at EDGE, Innovate’s sampling platform. Watch Matt explain why this, the 7th sampling platform he’s built since 1999, is the best ever.

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It's Innovate's 2nd Anniversary!


LOS ANGELES,  January 29, 2016 — Today is Innovate's 2 year anniversary!  It's been a privilege to work with such an amazing team that's dedicated to building a best-in-class sampling business.

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Innovate Expands U.S. Operations With New Hires


LOS ANGELES, January 26, 2016 — In a move to further increase client service capabilities and support its continued rapid growth, Innovate (www.InnovateMR.com), a global leader in audience sampling, announces three new hires.

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