In partnership with my esteemed colleagues, I had the fortunate opportunity of developing one of the industry’s first online panels, The Harris Poll Online. Since then, I have built hundreds of panels. Mothers, gamers, business professionals, mortgage brokers, teens, high income earners, GLBTers, physicians and the list goes on.
I’ve recruited every audience you can imagine. With all this in mind, I have some ideas about panels and the research ecosystem that may be hard for you to hear. Sit down, grab an ice-cold beverage and buckle up. I’m going to serve you the hard truth. I’m not doing this to win or lose friends. My goal is laser-focused. I want to see this industry survive. I want to see research budgets increase, and marketers around the world to rely on our space for trusted, reliable insights for the long-term.
A recount of my Vegas-inspired epiphany and how TV panel recruitment is giving Innovate the edge.
LOS ANGELES, November 7, 2015 — A few years ago, while I was still running uSamp, I arrived in New Orleans for a sample conference. It was a hot and oppressively muggy day......Read More
A true story about guns, pickles and an arrest one foggy night.
LOS ANGELES, March 2, 2016 — I’ve never shared this tale publicly, but instead of ranting about survey panel quality and the sampling industry in general, I thought it might be time to tell this remarkable story......Read More