Innovate Podcast #2 - Sample Buyer Expectations with Lisa and Mark

Episode 2 of the Innovate Podcast, featuring Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample recently went live, featuring an extensive conversation about sample buyer expectations. 

Lisa and Mark dive into a question that has come up increasingly in recent months related to perception of potential sample fraud, followed by a discussion of overall expectations about sample quality from buyers and what kinds of questions and concerns come in most frequently in the industry.  

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Innovate Podcast #1 - Data Quality Download with Lisa and Mark

We're excited to be launching the Innovate Market Research Podcast. The inaugural episode features Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample. The two sit down to discuss some of the most pressing questions and concerns related to sample quality in the industry. 

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