The FBI vs. Survey Panelist “John Doe”


A true story about guns, pickles and an arrest one foggy night.

LOS ANGELES, March 2, 2016 — I’ve never shared this tale publicly, but instead of ranting about survey panel quality and the sampling industry in general, I thought it might be time to tell this remarkable story.

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5 Tips for Being a Successful Sample Delivery Project Manager


LOS ANGELES, February 28, 2016 — In Market Research, the Project Manager is extremely important. It’s the Project Manager that takes a project from start to finish, establishes expectations and delivers on those expectations.

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