It’s a no brainer that panel building is more important than ever before. Good recruitment tactics, effective survey routing and strong communication with panel respondents are all vital elements in producing quality data. Here are four of the most typical problem areas and how they can be approached.
Diversification of Recruitment Channels
Diverse recruitment ensures a more representative panel, providing not only greater flexibility, but ensuring a better ability to fulfill hard to reach audience requests. We take this seriously and recruit from a spectrum of sources, including both online and offline publishers, social networks like Facebook, web and SMS databases, advertising networks, and through television ad placement......Read More
LOS ANGELES, January 11, 2017 –Innovate (www.InnovateMR.com), a global leader in audience sampling, has completed a significant addition to the company’s proprietary panel bolstering its B2B offer and dynamic profiling capabilities......Read More
A recount of my Vegas-inspired epiphany and how TV panel recruitment is giving Innovate the edge.
LOS ANGELES, November 7, 2015 — A few years ago, while I was still running uSamp, I arrived in New Orleans for a sample conference. It was a hot and oppressively muggy day......Read More
Well that was a fast rebirth. Wasn’t it just dead last week?
LOS ANGELES, April 12, 2016 — So just when my last blog post said that online survey panels were on life support, barely a pulse, requesting last rights, I’ve now seen the light......Read More