There are some very real issues facing the market research industry due to the less than stellar relationship we’ve had in recent years with respondents. I want to address three areas where we can build a strong, long term relationship with the individuals we rely on for key insights in the industry.
From making a strong first impression to building strong rapport and maintaining high levels of engagement, let’s look at the three areas that should be focused on to address the very real concerns growing in the industry......Read More
Well that was a fast rebirth. Wasn’t it just dead last week?
LOS ANGELES, April 12, 2016 — So just when my last blog post said that online survey panels were on life support, barely a pulse, requesting last rights, I’ve now seen the light......Read More