Tracking Study Expertise That Matters

By Lisa Wilding-Brown

Tracking studies can be especially helpful in identifying new trends, emerging competitive threats, in-market performance, and brand perceptions.  At Innovate, we understand how important it is to achieve consistency and stability in your longitudinal research. If changes occur in the data, you need to know unequivocally that they are natural and not artificially generated by changes in methodology or sample design.
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Innovate’s Approach to Longitudinal Research

Innovate’s team of market research experts have been in the industry since the inception of online research.  We have worked with clients in both managing and transitioning more than 1,500 longitudinal studies over the last several years:

  • Consult with our tracking team on all facets of tracker management including consistent sampling methodology and questionnaire review
  • Complete quotas daily, weekly, monthly, quarterly or at any frequency you require.
  • Strategic planning and parallel testing is provided from start to finish to ensure a successful outcome.
  • Incredible global scale and reach (from general to niche audiences). Innovate’s proprietary panel, PointClub, recruits in 90 countries around the globe, and is designed to meet a range of specific study requirements.

You’ll enjoy the peace of mind offered by working with a replicable and stable sample frame. While other suppliers may change sourcing strategy without notice, impacting allocation in your sample frame, Innovate replicates the same sample strategy every time we conduct a tracker to produce stable and predictable results.

World Class Service for Your Longitudinal Research

Innovate’s amazing project management team is here for you. Our commitment to service ensures you’ll always be aligned with the same project team, streamlining communication and minimizing the risk of issues with your study.

“Innovate MR saved us from losing a multi-million dollar client when they helped our team transition our tracking study from a failing supplier.  The team held our hand every step of the way and turned a challenging situation into a massive success.” 

Download a printable copy of our approach longitudinal research and tracking studies from the link below or contact us here if you have questions or would like to discuss next steps. 

Download Our Tracking Study Document