Starting my journey in the market research industry 6 years ago, I have seen first-hand the shifts in the world of project management. I began my insights career in 2016 with Toluna as a management trainee, working to manage sample delivery to all surveys. I progressed to Sampling Executive, and from there, kept learning more sophisticated sampling practices, full-service work, In Home Usage Tests (IHUTs), and healthcare sampling in both physician and patient targeting. I have seen and worked on so many different types of survey methodologies including online sampling, telephonic in-depth interviews, Computer-Assisted Telephones Interviewing (CATIs), and Computer Aided Web Interviewing (CAWIs). When recruiting for challenging health care studies, for example, I also employed points of care methodologies, where instead of directly targeting the patients, we recruit healthcare providers to ask their patients questions within their own healthcare facilities. It is sometimes the best route for reaching participants with rare conditions. Methodologies are always continuing to advance.… Read more ››
“I’m from California!”
That’s my answer when someone asks where I’m from. More often than not, no one can actually guess my ethnicity and no other answer seemed to really fit.
I am mixed race, with a Scottish/Irish father, a second generation American, and a Filipina mother, a foreign-born American citizen. Sometimes it’s overwhelming; knowing there isn’t anywhere else in the world that I truly fit in other than my hometown of Los Angeles. My dark hair, eyes, and complexion doesn’t typically jive with Irish redheads, my white features sometimes makes Filipina seem out of the question, and my eccentric unironic use of the word “dude” screams west coast even just a few states over. My last name doesn’t even offer any hints; it was changed from “Strachan” to its phonetic “Strawn” when my distant relatives arrived at Ellis Island to work in American factories during the Industrial Revolution. And Molly? That name comes from Star Trek after Officer Miles O’Brien’s on-screen daughter, Molly O’Brien. Turns out, I am about as melting pot as you could get.… Read more ››
I still remember waking up on Saturday mornings, house smelling like eggs, coffee, and Chili Verde. I remember my dad wailing at the TV using every bad word in Spanish possible, in the hopes that his favorite soccer team, Chivas of Guadalajara, would listen up and win for once. It never made a difference in the outcome of the game, he would argue, but it made a difference in how I saw myself.… Read more ››
InnovateMR is continuing to expand its senior leadership to deliver high quality insights to clients and further demonstrate the company’s brand promise of Faster Answers™. Bryant Leech joins the team as VP, Agile Insights & Platform Solutions, working to evangelize the team’s Vision Suite™ product collection.… Read more ››
Last weekend, my husband and I took our two little ones to a children’s museum. Inside, they had a “vintage technology” section that featured things like tape recorders, VCRs, and pay phones. After getting over the initial shock of feeling extremely old, I asked my three-year-old if she knew what the pay phone was. She looked at it for a beat and said, “It looks like a crazy microphone.” I guess, while she was technically kind of right, it reminded me just how fast things can change. Less than twenty years ago, pay phones were everywhere, with high school kids like me calling collect, to their home phone, just to say as fast as they could, “movie over, come get me.” And then, you just had to wait. Remember waiting? Waiting with nothing else to do, but just wait. Humans no longer have to “just wait.” We have our phones to help pass the time, with texting, games, music, the list goes on.… Read more ››
Traditional market research can be tricky. It can be messy, unorganized, require multiple tools, platforms, and teams. With access to a wealth of information and audiences, finding the right answers amongst the noise can be even trickier. Below is an overview of what a standard research process can look like from start to finish:… Read more ››
“What am I doing here?” “I am not qualified for this.” “Someone could do this better.” “I’ve just been…lucky.” Sound familiar? Welcome to the club. This meandering internal dialogue has a name: Imposter Syndrome. According to the American Psychological Association, Imposter Syndrome is the unsubstantiated belief that you are under-qualified for your position and individuals suffering from this mental model have a hard time accepting accomplishments, regardless of qualifications.
According to KPMG’s Advancing the Future of Women in Business Summit Report, Imposter Syndrome is one of the least talked about, yet prevalent issues faced by professionals today, but one especially felt by working women. While there are many ways in which it can affect the psyche, it is most often identified as a disparaging internal dialogue, insisting that we are underqualified, unworthy, or unskilled; that our accomplishments are not only unwarranted, but nakedly seen as such by those around us (no matter how much their words or actions may suggest otherwise).… Read more ››
As a B2B marketing professional, I know the lengths that businesses will sometimes go to make themselves look good. “Let’s be sure we control the narrative.” “We need good PR on this.” “I’d rather position us like this on the topic, we need to be seen as a thought leader.” I’m not saying that having these conversations are not important. Of course, I am an advocate for keeping track of all of these items to ensure business success, but it’s important to remember that it isn’t everything. You definitely cannot force a message if you’re changing a narrative, already have bad PR, or don’t have the knowledge to be a thought leader. There’s only so much “fake it ‘till you make it” you can get away with until someone calls you out.… Read more ››
InnovateMR continues its global expansion with the addition of Divesh Mahajan - Account Director, APAC and Kanishka Baisoya - Associate Director, Global Bidding, focused on furthering the Asia-Pacific presence. Both have a professional history of building and maintaining successful APAC teams, are well versed in working with APAC B2B audiences, and have extensive knowledge of the unique nuances associated with this region. They will both be instrumental in providing faster answers to clients all over the world.… Read more ››
There has been some recent buzz about a report entitled, “More Dirty Little Secrets of Online Panels.” This report, like previous ones released by the firm, Grey Matter Research, paints a rather depressing and alarming picture for the sample industry. The report suggested that up to 46% of the sample traffic furnished in today’s surveys should be deemed unacceptable; riddled with programmatic bots and other undesirable behaviors. While we don’t know which panel suppliers were used for this research, the report indicated that 5 of the 10 largest sample companies in our industry were used for the test. I would be remiss if I didn’t say that the title of this report caught my attention and troubled me greatly.… Read more ››
2020 has taught us more than our fair share of lessons that has led to rude awakenings, and one of the biggest is that there is a deep divide in the United States when it comes to racial and social equity. The tragic deaths of George Floyd and Breonna Taylor have put these issues to the forefront of our minds, our conversations, and our actions. The proliferation of the Black Lives Matter movement exploded on social channels, and brands were confronted with the need for an immediate response. But were these the right actions? Is it truly what communities of color or other underrepresented groups wanted?… Read more ››
InnovateMR is continuing to expand its senior leadership team to deliver high quality insights to clients and further demonstrate the company’s brand promise of Faster Answers™. Sandeep Singh joins the team as Managing Director, APAC as well as Sylvia Ortiz-Moscato, VP of Operations, B2B & New Client Partnerships.… Read more ››
Calabasas CA., November 9, 2020 – InnovateMR has worked to increase ease of researcher access to CBD users, an ever-growing market that has been booming in recent years. The CBD market is expected to capture $20 billion in the US by 2021 and businesses nationwide are increasingly focused on research to meet the new product demand and innovate against this category. Shown to improve physical and mental health by quelling anxiety, depression, insomnia, and stress, the CBD market has seen tremendous growth during the COVID-19 global pandemic. Further, traditional and long-established brands are demonstrating interest in this consumer segment to better understand the cross-functional implications on the food, beverage, beauty, pharmaceutical, and supplement categories and how consumption may impact their existing brand portfolios.… Read more ››
InnovateMR Reports Continued Growth in 2020 with New Senior Marketing Hire
Calabasas CA., November 5, 2020 – InnovateMR has hired, Molly Strawn, as Senior Marketing Strategist, to lead the firm’s outbound marketing and branding strategy. Strawn will oversee social media efforts, curate rich industry content, as well as propagate communications related to InnovateMR’s SAS-based Insights platform, Vision™.… Read more ››
While many companies in the industry report stifled growth and staff reductions due to COVID-19, InnovateMR has announced the addition of four new team members to support the firm’s rapidly expanding client base.
George Llorens, Co-founder and Managing Director for InnovateMR, noted, “While 2020 has presented our industry with many unforeseen challenges, our passion for customer-centricity has yielded strong growth for our company. From streamlining processes to developing innovative products, ensuring success and delight from our clients is central to each decision we make. We are thrilled to welcome four incredible professionals to our growing organization: Jim, Matt, David, and Emily, each embody the consultative acumen and insights experience our clients rely on.”… Read more ››
As seismic shifts radically alter the face of business, many organizations are grappling with the decision to move forward with market research efforts. Should we pause our research, and wait for things to settle down? Are response rates fluctuating? Are there specific subject matter concerns we should take into account?… Read more ››
With the spread of COVID-19, we have been asked by several clients if InnovateMR’s business will continue to run as usual. The short answer is yes! We know that your work is critical and that you need a partner that is reliable, flexible and always available despite global challenges like this pandemic.
Even if you’re not a football fan, you know what’s coming soon… the SuperBowl! We went to our proprietary panel at PointClub and asked them to predict who would win. And why!
It’s almost a 50/50 split, so no clear frontrunners here, but their reasons for their choices sure are interesting. Read through, then be sure to comment and tell us what YOU think.
According to an article published by Giving USA in June of 2019, charitable giving in the United States increased between 2017 and 2018 by 0.7%, going from $424.74 billion to $427.71 billion. The same study stated that while dollars donated increased, the percentage of people who gave decreased from 70% to 68%.
Participant engagement is the keystone of market research and utilizing the right incentive structure can impact the efficiency and accuracy of your data collection efforts. Beyond a simple economic exchange, incentives help signal the value of participation and promote a truly symbiotic bond between respondent and researcher.… Read more ››
“And the winner of the ‘First Rate Finisher’ award goes to….”
Award season in Hollywood is from November to February each year, but in our Calabasas, California office award season is mid-December. This year marked our second annual Holiday Awards and End of Year Panelist Gala when we recognize outstanding members of our super-powered panel PointClub.… Read more ››
I’ll long remember last spring for the time I spent working on GDPR compliance. The General Data Protection Regulation had a massive impact and required sweeping changes for countless market research companies, including ours. This was the largest regulatory movement in consumer privacy to date, and its enduring impact will be felt for years.… Read more ››
In the wake of several large-scale data breaches, participant trust – or lack thereof – has become a hot topic in the market research industry. Participants have become increasingly wary of the industry, especially when it comes to how personal data is used. Last year, I joined a panel of industry experts at the Insights Association Corporate Researchers Conference and again in a webinar replay to discuss why this is the case and what we can do to address it.… Read more ››
In the last several months, I’ve spent a lot of time discussing participant engagement and its impact on the market research industry with industry cohorts. Recently, I wrote about the Trust Survey for 2018 conducted by GRBN that found only 27% of participants trust market research companies and that 70% have had a bad research experience recently.… Read more ››
Trust is the ultimate currency in market research. Unfortunately, our industry has treated participant trust as an endless commodity, only to realize it is in fact, finite and depleting quickly. Dwindling participation rates coupled with increasing consumer reluctance to share information led to the production of the global GRBN Trust Survey for 2018, the results of which I was proud to co-present at the Insights Association Corporate Researchers Conference on October 8.… Read more ››
Blog Series: Truth Bombs in Research
A behind-the-scenes discussion on some of the sample industry’s best kept secrets. Join Innovate’s Chief Research Officer, Lisa Wilding-Brown as she exposes some of the industry’s unspoken truths and provides insights for nurturing our most important asset: survey participants.… Read more ››
New Blog Series: Truth Bombs in Research
A behind-the-scenes discussion on some of the sample industry’s best kept secrets. Join Innovate’s Chief Research Officer, Lisa Wilding-Brown as she exposes some of the industry’s unspoken truths.… Read more ››
For several months, I’ve been part of an effort spearheaded by GRBN to address the participant experience – to ensure that not only is it a pleasant and inviting experience, but that more people are enticed to participate.… Read more ››
I’m finally coming up for air after non-stop business travel over the last few months. I’ve been to Texas, Canada, New York, the UK and Ireland over a two-month period. Whew! Over the last 8 weeks, I’ve attended a few conferences, reconnected with old colleagues and made new industry friends as well.
Most recently, I attended the MRS Impact Week in London where I had the opportunity to present at The GRBN’s International Workshop Day. The workshop was focused on two initiatives: The ROI of insights and The Participant Engagement Initiative (PEI).… Read more ››
2017 was an exciting year for InnovateMR highlighted by acquiring new market research clients, broadening our audience reach and our unyielding commitment to delivering Faster AnswersTM. Moreover, Innovate unveiled Pegasus---an easy-to-use, cost effective sample access platform for market researchers. Our goals were to combine access to our industry-leading panel with the power of a sample access platform rich in user functionality. Early feedback from clients stated we hit the mark. We won’t stop there.… Read more ››
You’ve probably heard of the dark web. It’s that scary, hidden part of the Internet where criminals and fraudsters live, stealing data and breaking security protocols. It’s also an unknown quantity for most people in the market research industry.… Read more ››
The relationship we have with survey respondents is incredibly important, but in recent years has suffered. Why is this, and what can we do to improve on these issues and ensure a positive experience for everyone involved in the process?… Read more ››
Innovate MR’s team has decades of experience working with a diverse audience, allowing us to craft custom panels to fill the specific needs of our clients. That experience is reflected in everything we do, and we strive to document it on our website for easy reference.
Our Quality Resource Supplements contain several documents, webinar recordings, and podcasts designed to provide a detailed breakdown of our panel capabilities, quality best practices and tips, and insights into the state of the industry. You can access all these resources from the links below, or register for our mailing list and you’ll be the first to receive new releases as they are available.… Read more ››
Tracking studies can be especially helpful in identifying new trends, emerging competitive threats, in-market performance, and brand perceptions. At Innovate, we understand how important it is to achieve consistency and stability in your longitudinal research. If changes occur in the data, you need to know unequivocally that they are natural and not artificially generated by changes in methodology or sample design.
At Innovate, we obsess over quality. Why? Cyber fraud is at an all-time high, impacting every industry, vertical and government agency that exists in the modern world. Earlier this year, Forbes Magazine cited research which predicts cyber-crime to cost 2.1 Trillion by 2019. Like a computer virus, fraudulent activity is evolving; new strains are surfacing every day. Unfortunately, the Market Research community is not impervious to these threats. In fact, our industry is a major target due to the incentives offered to research participants.
Since the inception of our company several years ago, our philosophy has focused on layering in dozens of mechanisms to thwart online malicious behaviors. These layers are dynamically changing, outsmarting even the most sophisticated fraudsters.… Read more ››
As industry veterans, we know the complexities of managing longitudinal research. Over the last several years, we have successfully transitioned over 1,500 tracking studies for our clients!
As you review your plans for 2018, you may be considering a change in your sample suppliers for several reasons. Whether you are facing inconsistent service levels, or your data is moving in unpredictable ways, the Innovate team has the experience and expertise to get your study back on track.… Read more ››
One of the greatest challenges in this industry is to fully understand what constitutes realistic expectations. In a data-driven world, the risk of data-less claims about sample quality, survey processes, and incidences of fraud can be dangerous for your research and ultimately your bottom-line.… Read more ››
We’re proud to be part of the upcoming Insights Association webinar, Love in Turmoil: How to Win Back the Hearts and Minds of Research Participants.
Taking place on Tuesday, October 24 at 2PM EDT, this in-depth free webinar will feature many of the individuals we’ve partnered with as part of the Participant Engagement Initiative to discuss what it takes to truly engage with research participants and create lasting relationships.… Read more ››
There is a reason we see so many mergers – they offer a bevy of benefits for the companies involved. However, mergers can be problematic for the consumer and client by creating new challenges in communication, quality control, and administration.
The recent SSI and Research Now merger is a landscape-changing transaction in the industry. Here are four things you should remember with significant mergers.… Read more ››
Last week, I had the honor of attending the Insights Leadership Conference in Palm Beach, Florida, and participated in a panel discussing the findings from the Participant Engagement Initiative research-on-research. Spearheaded by Andrew Cannon from GRBN, the research-on-research focuses on how brands can improve relationships with constituents and improve the overall user experience to ensure quality in research.… Read more ››
One of the fundamental challenges of good survey design is accounting for all of the different factors – data quality, fraud protection, mobile compatibility, and general user experience. In a recent episode of the Innovate Podcast, Mark Menig, CEO of True Sample, and I took a closer look at these factors.… Read more ››
To aid with hurricane relief efforts in Houston, Innovate will donate $1 for every survey completed on PointClub during the month of September to the American Red Cross. The promotion will run through September until October 1st.… Read more ››
One of the most significant challenges in market research is ensuring that both quality and uniqueness in sample matches the specific needs of any given study. These challenges are only compounded due to the overlap of participants across multiple panels, and a lack of uniqueness for certain demographics.
Sourcing a difficult to reach audience starts at the very beginning — with recruitment. Most people recruit from the same online publishers, including loyalty sites with large populations of people that fit target demographics.… Read more ››
See how a sampling company works, from behind the scenes. Matt Dusig, Co-Founder of Innovate, pulls down the veil of secrecy to provide real clarity and transparency into the sampling industry, with an inside look at EDGE, Innovate’s sampling platform. Watch Matt explain why this, the 7th sampling platform he’s built since 1999, is the best ever.
One of the great challenges of client-facing work is finding people who have the perfect mix of expertise, credentials, and culture-fit. It can be an arduous process and requires more than just a list of job interview questions pulled from Google.
Often, it’s more about gut instinct during an interview than the overall “on paper” pedigree of an applicant. It takes time as a manager to hone that instinct and understand how someone will realistically fit into a growing team.… Read more ››
Innovate has hired research veteran Brendan Russell to supervise the company’s European sales strategy. The firm plans to make additional hires in the region to help service a rapidly growing portfolio of European-based clients.… Read more ››
This past May, we had the pleasure of attending events held by Women in Research across the country as a sponsor. George Llorens, Hilary Belletti and I attended in New York City, where Jessica Bennett, contributing writer for the New York Times and author of Feminist Fight Club joined a conversation at the LinkedIn offices.… Read more ››
Innovate has transitioned to a larger office located in Sector 44, Gurgaon, India. The company has reported incredible revenue growth over the last 12 months and it has expanded operations in both the US and India as a result. The firm also stated it will continue to execute against aggressive hiring plans throughout the remainder of 2017.… Read more ››
I sat down recently with Mark Menig, CEO of TrueSample for Episode 3 of the Innovate Podcast Series. At the top of the list for discussion was the recent spike in fraudulent activity affecting online publishing and advertising, and the impact it is having on market researchers.… Read more ››
In every industry, there’s a pivotal, innovative, company that forges new paths to do something that’s never been done before. In 1998, PayPal created the consumer-friendly, money transfer solution that you know today. The early founders and group of leaders within PayPal have been referred to as the PayPal Mafia because of the influence they wield around Silicon Valley.… Read more ››
LOS ANGELES, June 12, 2017 – Innovate (www.InnovateMR.com), a global leader in audience sampling, has hired senior business development expert, Jeff Gerken to support the firm’s growing client portfolio, and plans to make additional hires in the coming months. These strategic hires continue to build upon the firm’s client-centric model which aims to provide unparalleled industry expertise to Innovate’s global clientele.… Read more ››
Episode 2 of the Innovate Podcast, featuring Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample recently went live, featuring an extensive conversation about sample buyer expectations.
Lisa and Mark dive into a question that has come up increasingly in recent months related to perception of potential sample fraud, followed by a discussion of overall expectations about sample quality from buyers and what kinds of questions and concerns come in most frequently in the industry.… Read more ››
In a recent webinar, we explored the perfect “mix” of leading-edge practices to bring your client service and internal research operations team to the next level. We shared our effective methods to create, evaluate, and educate your staff.… Read more ››
The relationships we have with our respondents are headed to rock bottom. It’s a problem we’ve been facing for years, but we have the power to fix it. Without changes, however, we’re headed for a very real and very messy breakup.
So, what can be done to build a stronger relationship with respondents? Let’s take a closer look at the root of the problem, and how some of these issues can be addressed.… Read more ››
There are some very real issues facing the market research industry due to the less than stellar relationship we’ve had in recent years with respondents. I want to address three areas where we can build a strong, long term relationship with the individuals we rely on for key insights in the industry.
From making a strong first impression to building strong rapport and maintaining high levels of engagement, let’s look at the three areas that should be focused on to address the very real concerns growing in the industry.… Read more ››
We're excited to be launching the Innovate Market Research Podcast. The inaugural episode features Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample. The two sit down to discuss some of the most pressing questions and concerns related to sample quality in the industry.… Read more ››
In partnership with my esteemed colleagues, I had the fortunate opportunity of developing one of the industry’s first online panels, The Harris Poll Online. Since then, I have built hundreds of panels. Mothers, gamers, business professionals, mortgage brokers, teens, high income earners, GLBTers, physicians and the list goes on.… Read more ››
Innovate (www.InnovateMR.com), a global leader in audience sampling, has hired two senior-level staff members to join the company and plans to make additional hires in the coming months. These strategic hires continue to build upon the firm’s client-centric model which aims to provide unparalleled industry expertise to Innovate’s growing client portfolio.… Read more ››
Panel registration requires careful consideration of not only the people you want on the panel, with a keen eye for quality checks and fraud detection from the first interaction, but a strong emphasis on user experience. While it’s more important than ever before to screen and manage the recruitment process, building a strong relationship with panel members is equally important at several steps.… Read more ››
Good fraud detection process requires a careful understanding of the different tactics that might be used by those with nefarious intent. Many of these quality checks should be built into the process from the moment of registration, but also as part of panel quality control over the long term.… Read more ››
Data quality has been a top of mind issue in the market research industry for as long as data has been collected, but online surveys and an increasingly sophisticated pool of respondents has made it more pressing than ever. The risk of fraud is very real and the tools with which people can get around insufficient safeguards are more robust than ever before.… Read more ››
LOS ANGELES, January 31, 2017 – Innovate (www.InnovateMR.com), a global leader in audience sampling, has released a newly enhanced Supplier API Suite.
Innovate’s SAS platform is an application programming interface that seamlessly connects supplier sample to Innovate’s internal sampling system. For market research agencies, this development will help clients gain greater access to hard-to-reach global audiences and reduces the need to use multiple sampling vendors.… Read more ››
It’s a no brainer that panel building is more important than ever before. Good recruitment tactics, effective survey routing and strong communication with panel respondents are all vital elements in producing quality data. Here are four of the most typical problem areas and how they can be approached.
Diverse recruitment ensures a more representative panel, providing not only greater flexibility, but ensuring a better ability to fulfill hard to reach audience requests. We take this seriously and recruit from a spectrum of sources, including both online and offline publishers, social networks like Facebook, web and SMS databases, advertising networks, and through television ad placement.… Read more ››
Staying organized can seem like an impossible task, especially at work. Emails come in faster than the speed of light, people are in-and-out of your office, phone calls, meetings…the list goes on and on.
You feel like Stretch Armstrong being pulled in a million directions. I’m here to tell you it’s not impossible! There are a handful of easy strategies to get your life organized.
Where did I learn how to get so organized?
My first job, cocktail waitress.
Only a select few know the overwhelming stress of having to serve a rowdy party of 15 over-served patrons all yelling drink orders as if dying of thirst in the Sahara, all with Jane hungover yet again, meaning her entire section needs to be covered too.… Read more ››
A recount of my Vegas-inspired epiphany and how TV panel recruitment is giving Innovate the edge.
LOS ANGELES, November 7, 2015 — A few years ago, while I was still running uSamp, I arrived in New Orleans for a sample conference. It was a hot and oppressively muggy day.… Read more ››
LOS ANGELES, October 25, 2016 — Innovate (www.InnovateMR.com), a global leader in audience sampling, announces the promotion of Lisa Wilding-Brown to Chief Research Officer.
… Read more ››
In her new role, Lisa will lead the company’s various research initiatives, continue to oversee all panel engagement and quality programs as well as work closely with clients providing expertise in the areas of sample and design methodology. One of Lisa’s most important initiatives is to help the company launch a flagship Automated Sample platform, slated to debut in 2017.
LOS ANGELES, August 8, 2016 — Recently, I celebrated my 25th consecutive year of making a trek to Las Vegas with the same 5 college buddies.
Over the years, we have learned that the best times are the “boring” times like driving because we end up having deep conversations about life.… Read more ››
Another in the Innovate MR Series “How to Build a Market Research Company” including Tips on Finance, Hiring, Management and Sales.
LOS ANGELES, June 20, 2016 — There are days when being a finance person within a market research company feels like herding cats. Different departments constantly asking for resources… Read more ››
LOS ANGELES, June 16, 2016 — So you won a project? Congratulations! You breathe a sigh of relief knowing you can finally pass it off to the talented hands of theproject manager. It might feel like… Read more ››
LOS ANGELES, May 23, 2016 — When I was a child, my dad gave me some very sound career guidance that I still carry with me today... “80% of people suffer from deficits that will hold them back professionally – make sure you are in the 20%, kid.”