The InnovateMR Blog

Are You An Imposter?

What am I doing here? I am not qualified for this. Someone could do this better. I’ve just beenlucky.” Sound familiar? Welcome to the club. This meandering internal dialogue has a name: Imposter SyndromeAccording to the American Psychological Association, Imposter Syndrome is the unsubstantiated belief that you are under-qualified for your position and individuals suffering from this mental model have a hard time accepting accomplishmentsregardless of qualifications.  

According to KPMG’s Advancing the Future of Women in Business Summit Report, Imposter Syndrome is one of the least talked about, yet prevalent issues faced by professionals today, but one especially felt by working women. While there are many ways in which it can affect the psyche, it is most often identified as a disparaging internal dialogue, insisting that we are underqualified, unworthy, or unskilled; that our accomplishments are not only unwarranted, but nakedly seen as such by those around us (no matter how much their words or actions may suggest otherwise).  

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Walking the Walk and Selling the Truth

As a B2B marketing professional, I know the lengths that businesses will sometimes go to make themselves look good. “Let’s be sure we control the narrative.” “We need good PR on this.” “I’d rather position us like this on the topic, we need to be seen as a thought leader.” I’m not saying that having these conversations are not important. Of course, I am an advocate for keeping track of all of these items to ensure business success, but it’s important to remember that it isn’t everything. You definitely cannot force a message if you’re changing a narrative, already have bad PR, or don’t have the knowledge to be a thought leader. There’s only so much “fake it ‘till you make it” you can get away with until someone calls you out.

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InnovateMR Expands APAC Presence with Two Strategic Hires

InnovateMR continues its global expansion with the addition of Divesh Mahajan - Account Director, APAC and Kanishka Baisoya - Associate Director, Global Bidding, focused on furthering the Asia-Pacific presence. Both have a professional history of building and maintaining successful APAC teams, are well versed in working with APAC B2B audiences, and have extensive knowledge of the unique nuances associated with this region. They will both be instrumental in providing faster answers to clients all over the world.

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No Secrets in Sample – Learn about InnovateMR’s Philosophy on Quality

There has been some recent buzz about a report entitled, “More Dirty Little Secrets of Online Panels.” This report, like previous ones released by the firm, Grey Matter Research, paints a rather depressing and alarming picture for the sample industry. The report suggested that up to 46% of the sample traffic furnished in today’s surveys should be deemed unacceptable; riddled with programmatic bots and other undesirable behaviors. While we don’t know which panel suppliers were used for this research, the report indicated that 5 of the 10 largest sample companies in our industry were used for the test. I would be remiss if I didn’t say that the title of this report caught my attention and troubled me greatly.

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