Matt Dusig

Co-Founder of Innovate MR. Former CEO/Co-Founder of uSamp/Instantly/goZing.
Find me on:

Recent Posts

Webinar: Under the Hood of a Sampling Company

See how a sampling company works, from behind the scenes. Matt Dusig, Co-Founder of Innovate, pulls down the veil of secrecy to provide real clarity and transparency into the sampling industry, with an inside look at EDGE, Innovate’s sampling platform. Watch Matt explain why this, the 7th sampling platform he’s built since 1999, is the best ever.

.....Read More

The Giant That Was Greenfield Online

How the Tentacles of the Former Sampling Behemoth Still Survive Today

In every industry, there’s a pivotal, innovative, company that forges new paths to do something that’s never been done before. In 1998, PayPal created the consumer-friendly, money transfer solution that you know today. The early founders and group of leaders within PayPal have been referred to as the PayPal Mafia because of the influence they wield around Silicon Valley.

After the sale of PayPal to eBay, this team went on to create many incredible businesses that you use today. Elon Musk, founder of Tesla and SpaceX, was a co-founder of PayPal. Reid Hoffman, also a co-founder, created LinkedIn.  A web designer and engineer from PayPal created YouTube and a few PayPal engineers created Yelp. Three of the PayPal founders created The Founders Fund, a venture capital firm that has invested in Airbnb, Lyft, Facebook and Spotify, to name a few.

.....Read More

Innovate Announces Strategic US Hiring Growth

 Innovate (, a global leader in audience sampling, has hired two senior-level staff members to join the company and plans to make additional hires in the coming months.  These strategic hires continue to build upon the firm’s client-centric model which aims to provide unparalleled industry expertise to Innovate’s growing client portfolio. 

.....Read More

Innovate Announces Major Enhancements to Sample Supplier API Suite

LOS ANGELES, January 31, 2017 – Innovate (, a global leader in audience sampling, has released a newly enhanced Supplier API Suite.

Innovate’s SAS platform is an application programming interface that seamlessly connects supplier sample to Innovate’s internal sampling system.  For market research agencies, this development will help clients gain greater access to hard-to-reach global audiences and reduces the need to use multiple sampling vendors. 

.....Read More

Innovate Announces Global B2B First Class Panel

LOS ANGELES, January 11, 2017 –Innovate (, a global leader in audience sampling, has completed a significant addition to the company’s proprietary panel bolstering its B2B offer and dynamic profiling capabilities.

.....Read More

Innovate Records Triple Digit Growth and Expands U.S. Team with New Hires

LOS ANGELES, October 11, 2016 — In a move to further increase client service capabilities, Innovate (, a global leader in audience sampling, announces three new hires.

.....Read More

Innovate TV Latest Video: Jeffrey Henning of Researchscape

LOS ANGELES, August 29, 2015 — In the latest edition of Innovate TV, we chat with Jeffrey Henning, founder of Researchscape International.

.....Read More

Innovate TV Latest Video: Remesh Platform and Machine Learning Demo

Easy to Use, Large Scale, Group Moderation with Real Time Analytics 

LOS ANGELES, June 5, 2016 — In the latest edition of Innovate TV, we interview Andrew Konya, CEO of Remesh

.....Read More

New Ways to Gather Insights: Innovate TV features Survata

In the latest edition of Innovate TV, we interview Chris Kelly, CEO of Survata

LOS ANGELES, June 29, 2016 — Survata provides technology-driven research for every business decision. Survata’s newest innovations are expanding the boundaries for data-collection and

.....Read More

Announcing Innovate TV

LOS ANGELES, June 5, 2016 — Innovate debuts Innovate TV, video interviews with companies introducing cutting-edge technology to the Market Research industry. Each segment will feature a 

.....Read More

Sweet Deal: Innovate Partners with Zweet

LOS ANGELES, May 10, 2016 — Innovate is excited to announce a new strategic partnership with Canada-based Zweet which operates that country's largest mobile consumer shopping application. 

.....Read More

Wait! The Survey Panel is (back) Alive...

Well that was a fast rebirth. Wasn’t it just dead last week?

LOS ANGELES, April 12, 2016 — So just when my last blog post said that online survey panels were on life support, barely a pulse, requesting last rights, I’ve now seen the light.

.....Read More

OMG Survey Panel Pains – WTH is Really Going On?

LOS ANGELES, March 23, 2016 — In the last few weeks, I’ve read numerous blog posts from researchers and panel companies about the sad, sad (yes double sad) state of online panels.

.....Read More

The FBI vs. Survey Panelist “John Doe”

A true story about guns, pickles and an arrest one foggy night.

LOS ANGELES, March 2, 2016 — I’ve never shared this tale publicly, but instead of ranting about survey panel quality and the sampling industry in general, I thought it might be time to tell this remarkable story.

.....Read More

Are You Cutting Corners on Sample Quality?

LOS ANGELES, February 13, 2016 — A tale about how cheaper might not always be better.

The other day I had a headache, so I went down to Long Beach Harbor in Californiaand waited at the docks for a boat from China to unload palettes of acetaminophen.


Once unloaded, I took out a spoon and scooped some of the powder out and 

.....Read More

The Sale of Instantly to SSI

LOS ANGELES,  February 2, 2016 — Matt Dusig shares his personal thoughts on SSI’s recent acquisition.

It’s been a busy week. I received dozens of emails, phone calls and texts – everything from “Wow” to “Interesting” to “What’s Next?” In case you’re not aware, I co-founded Instantly in 2008 with my long-time friend

.....Read More