Innovate Podcast #2 - Sample Buyer Expectations with Lisa and Mark

By Lisa Wilding-Brown

Episode 2 of the Innovate Podcast, featuring Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample recently went live, featuring an extensive conversation about sample buyer expectations. 

Lisa and Mark dive into a question that has come up increasingly in recent months related to perception of potential sample fraud, followed by a discussion of overall expectations about sample quality from buyers and what kinds of questions and concerns come in most frequently in the industry.  

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You can listen to the full episode below or subscribe to the podcast for future updates from any of the below:

Stay tuned for more insights from the sampling and market research space from the Innovate team in the weeks and months to come: