Logica Releases New State of the American Worker Study

San Francisco, CA., August 18, 2020 – New research looks at the future of employment, the gender divide and current personal financial situations during COVID-19.

Logica Research, in collaboration with InnovateMR and Women in Research, has released a new study, “The State of the American Worker.” The findings provide current insights into Americans’ financial, emotional and working lives during the continued impact of COVID-19. The study looked at employment trends and job satisfaction, as well as at the gender divide that is emerging as the pandemic continues.

“It is vital for brands right now to keep up with the rapidly changing needs, attitudes and perceptions of their customers and employees,” says Lilah Raynor, CEO of Logica Research. “We launched this study to help shed light on these needs, attitudes and perceptions of American workers to help brands deepen customer engagement.”

The State of the American Worker study from June 2020 uncovered some key insights on how workers are being affected by COVID-19:

  • One quarter of Americans were furloughed (16%) or laid off (9%), and almost half (46%) are working less. Sixty-seven percent are satisfied with their employer, with 23% experiencing increased satisfaction with their employer during COVID-19, while 14% report decreased satisfaction.
  • Lower-income workers (household income <$75,000/year) report less confidence in the future, with only 13% feeling very optimistic, and those in this group have been laid off or furloughed to a greater degree (33%) than those with household income levels above $75,000 (17%).
  • Forty-four percent of Americans report that COVID-19 has impacted their work, and 29% have had to reduce work hours to care for children. A gender divide is emerging as well. For example, those who have both school-aged children and a partner report that women (55%) are primarily responsible for helping with school activities, versus 24% of men.
  • Women report a higher emotional toll from COVID-19, and are more likely to feel overwhelmed (39% for women; 26% for men), have trouble sleeping (35% women; 26% men), overeat (33% for women; 26% men) and have difficulty focusing (31% women; 22% men).

For more information about The State of the American Worker study, register for our free webinar scheduled on Tuesday, September 1, 2020 at 10:00 AM PDT: This webinar will provide a review of study results followed by an engaging panel discussion featuring thought leaders from PayPal, LinkedIn and Integrity Development Corp. You may also view the entire results deck of the State of the American Worker study here:

These results build on the ongoing Logica Future of Money studies, proprietary research that tracks the future of money and the future of work to inform product and service development in the financial industry.

About the American Worker Study 2020: Impact of COVID

The American Worker Study 2020 was conducted by Logica Research in partnership with InnovateMR sample and fielding. The study was conducted online from May 20th to June 2nd, 2020, among 1,000 American workers 25-65 years old, who are working or were laid off or furloughed due to COVID-19. The study excludes frontline workers.

This study was conducted in collaboration with some of Women in Research’s WIRexec program members: Lisa Wilding-Brown of InnovateMR, Brin Moore of Trusted Talent, Katrina Noelle of KNow Research, and Heidi Dickert, Consultant. This study was conducted in parallel with a study of the Women in Research community.

About Logica Research

Logica Research is a full service market research firm that excels in creating customized marketing research solutions that answer complex business questions in financial services. The company provides insights to improve people's financial lives and drive business growth. Clients include Fortune 1000 companies and leading marketing and PR agencies. Results from Logica Research studies for clients have been published in some of the largest media outlets in the world, including USA Today, The New York Times, The Financial Times, and The Washington Post.

About InnovateMR

InnovateMR is a fiercely independent sampling company that delivers Faster Answers™ from business and consumer audiences. As industry pioneers, InnovateMR helps market research agencies worldwide answer business questions and uncover insights with online and mobile surveys. Established by industry forerunners who launched both goZing and uSamp, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.

About Women in Research

WIRe champions diversity in the marketing research industry by arming women with the tools to develop professionally, build connections and stay inspired. We believe in the positive impact of women in business. Our mission is to advance the contributions and voice of women in research, both for themselves and for the greater good of the industry.

Media Contact: Michelle Andre,, 415-577-8634


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