Calabasas CA., April 29, 2020 – InnovateMR, a leading online survey sampling solution provider, announced the appointment of industry expert, Debbie Snewing. Snewing will serve as Director Client Development EMEA, where she will harness 11 years of market research experience to provide top-tier customer support to new and existing clients.
Debbie's drive and commitment to the success of her clients are unparalleled,” said Michael Anderson, InnovateMR President. Anderson continued, “We’ve seen a huge surge in demand from the EMEA region over the past year, the team’s expansion allows us to support our growing portfolio of international research agencies. We’re confident that our clients will benefit tremendously from Debbie’s expertise.”
Snewing began her research career with Toluna developing new business during its start-up phase. Snewing went on to establish the media practice from scratch, developing strategy, tactical sales, and client service processes to support client needs. Before joining Toluna, she worked in marketing services heading up data sales and management at direct marketing company Prospect Swetenhams. Prior to this, Snewing spent several years at global publisher Financial Times, leading database management operations and advising global marketers on data planning and strategy across B2B and B2C.
“I’m delighted to be a part of the team,” Snewing commented. “What I found most compelling was Innovate’s broad reach and focus on quality, enabling clients to drive their business forward by adapting swiftly to consumer needs. The opportunities and challenges in the market research sector require a unique blend of experience, superior service, and a substantial global footprint. I am excited to build on the successes InnovateMR has achieved.”
InnovateMR is a fiercely independent sampling company that delivers Faster Answers™ from business and consumer audiences. As industry pioneers, InnovateMR helps market research agencies worldwide answer business questions and uncover insights with online and mobile surveys. Established by industry forerunners who launched both goZing and uSamp, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.