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Innovate Expands U.S. Operations With New Hires

LOS ANGELES, January 26, 2016 — In a move to further increase client service capabilities and support its continued rapid growth, Innovate (, a global leader in audience sampling, announces three new hires.

Rodney Lazar has been hired as Innovate’s SVP of Global Finance and Accounting. Rodney comes to Innovate from uSamp/Instantly, where he defined and implemented a massive overhaul of Instantly's supply costs thus yielding significant profitability in its core business. His extensive background at CPG companies such as M&M/Mars, Nestle, Disney, toy company MGA Entertainment, as well Time Warner Music, brings a wealth of knowledge and real world experience to the team.

Rachel Tak has joined Innovate as Director of Global Account Management. Rachel was previously with uSamp/Instantly working as second-in-command of the Global Bid Consulting team, and brings a substantial amount of experience and acumen to the team. At Innovate, Rachel will apply her unique blend of operational and bidding experience to help the company further elevate its top-notch client experience. 


Katherine Albers has joined Innovate as Senior Manager of Global Client Services and comes to Innovate from Precision Sample where she helped lead project management for the company. For Innovate, Katherine will contribute her experience and knowledge to many of Innovate's clients and will assist in guiding the development of Innovate's sampling technology.


Innovate Co-founder Matt Dusig said, "During this age of consolidation of sampling firms, Innovate remains 100% self-funded and independent. This allows us to focus all our efforts on building high quality panels and servicing our clients."  Dusig added, "These new hires solidify Innovate's efforts surrounding its Human-Powered Sampling™, which emphasizes a dedication to servicing our clients with the best people in the market research industry. We continue to add proven industry talent to our team."

Real People. Quality Data.™ Innovate is a global online sampling firm, generating high-quality data from engaged panelists. Founded by Matt Dusig, Gregg Lavin and George Llorens, Innovate provides 24/7 client service to thousands of market researchers and research departments around the world. Innovate pioneered Human-Powered Sampling™ which promotes responsive communication for client satisfaction and created the First Class Panel™ which is a heavily screened, profiled and engaged audience of survey respondents.

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