InnovateMR Announces Senior Leadership Hires

Calabasas CA., January 27, 2020 – InnovateMR announced the appointment of industry research veteran, John Tan. Tan will join the company as Chief Operations Officer where he will harness 27 years of operational expertise, scale the firm’s growing global delivery team as well as drive business strategy with a strong focus on client service solutions and operational excellence.

“John is a widely celebrated and respected executive in the market research industry; his operational prowess and unrivalled client acumen will have a very positive and far-reaching influence on our business,” said George Llorens, Co-founder. Llorens continued, “We are immensely proud of our high client retention and satisfaction scores; John will ensure our constancy to client delight remains steadfast as we scale our business and further expand our global portfolio of clients.”

Previously, Tan served as Senior Vice President, Global Operations at Greenfield Online, where he successfully scaled the operation to support five-fold revenue growth while simultaneously improving customer satisfaction. Later in his career, Tan served as Executive Vice President of Global Operations for Research Now where he built and led a 600-member global team and substantially improved customer satisfaction ratings during his tenure. In addition to his exceptional operational leadership and a deep commitment to client advocacy, Tan has been instrumental in helping businesses scale and he has held a number of positions at both large global companies as well as advised several technology start-ups.

“I am thrilled to join the largest independently-owned sampling company in the research industry,” said Tan. “Innovate’s commitment to client excellence, quality and innovation are incredibly special and unique qualities in the market research space and I’m excited to infuse my expertise into the business and work in a thriving team culture.”

The firm also announced the addition of industry veterans, Aakash Bhasin as Managing Director of India and Joe DiGregorio, Global Director of Programming. Bhasin has served in a number of senior roles in the market research industry over his 20-year career. Bhasin possesses extensive experience in both online and CATI data delivery, project management and sampling. At InnovateMR, Bhasin will oversee all aspects of the firm’s India support services and leverage his vast client service expertise to assist the company in its rapid growth trajectory. Bhasin served previous roles at Kantar, Toluna, Springboard Research and Market Xcel Data Matrix.

DiGregorio is considered one of the leading programming and data delivery experts in the industry; representing 20+ years of client success on complex surveys with extensive expertise across multiple survey platforms including Decipher, Sawtooth and Confirmit to name a few. DiGregorio got his start at Harris Interactive and he was later promoted by the firm to lead the company’s global survey programming team. DiGregorio has also held senior roles at, CriticalMix and Healthcare Research Agency, KJT Group.

George Llorens concluded, “It is apparent to us that clients in our industry feel disillusioned by many of the companies in our space today. Since the inception of Innovate, our executive team has been consumed with the notion that we must employ the industry elite. We are very confident that John, Aakash and Joe will have an enduring impact on the exemplary experience we create every day for our clients.”


About InnovateMR

InnovateMR is a fiercely independent sampling company that delivers Faster Answers™ from business and consumer audiences. Industry pioneers, Innovate helps market research agencies worldwide answer business questions and uncover insights with online and mobile surveys. Started by industry pioneers who launched both goZing and uSamp, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.


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