InnovateMR Strengthens Global Supply Team with New Leadership Hire

Calabasas CA., February 25, 2020 – InnovateMR, an industry-leading global digital survey solutions company, today announced the appointment of Sandy Casey to the role of Senior Vice President, Global Supply.

In this role, Casey will have oversight of the strategic and tactical global respondent supply functions. Leading InnovateMR’s Global Supply team, she will work to further increase Innovate’s position as the leader in B2B and consumer respondent access.


“I was attracted by the company’s substantial growth, outstanding technology, top-level leadership team and innovative spirit. InnovateMR’s market-leading panels, and specialized approach to respondent sourcing, is like none I’ve seen,” said Casey. “Market research has long had a participant engagement problem, resulting in low reach, declining participation rates, and poor-quality data. I’m excited to be a part of an organization that is dedicated and succeeding  at elevating online sample sourcing for the industry with a strong focus on global consumer and B2B panel development.”


Casey has over 16 years of market research experience -- she began her research career with Socratic Technologies is 2004, gaining extensive experience in B2B panel building, supply procurement and operational efficiencies. After spending time at Socratic, Casey moved on to extend her experience in a much larger organization, Greenfield Online, where she oversaw the B2B specialty practice and respondent supply operations strategy for the firm. After Greenfield’s acquisition by Microsoft, Casey moved onto Cint, where she grew the supply chain substantially and became a top expert in onboarding supply focused APIs. Over the last seven years, Casey successfully served as an SVP at Toluna, where she led panel, publisher traffic sourcing and API partnerships.


InnovateMR Co-founder Gregg Lavin commented, “We are thrilled to have a veteran of Sandy’s caliber on our team. Sandy brings a wealth of experience leading supply growth initiatives. Her B2B sourcing acumen will be invaluable as we continue to elevate our B2B panel offering.” Lavin continued, “We have quickly become the preferred B2B specialist among the MR buying community, and we are excited to further expand our expertise in this area by hiring what we consider to be the industry’s leading thought leader in B2B research. ”

About InnovateMR

InnovateMR is a fiercely independent sampling company that delivers Faster Answers™ from business and consumer audiences. As industry pioneers, InnovateMR helps market research agencies worldwide answer business questions and uncover insights with online and mobile surveys. Established by industry forerunners who launched both goZing and uSamp, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.

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