The InnovateMR Blog

Posts about News and Announcements from InnovateIIeX

MR Blockchain Solutions: A Participant Perspective

In the wake of several large-scale data breaches, participant trust – or lack thereof – has become a hot topic in the market research industry. Participants have become increasingly wary of the industry, especially when it comes to how personal data is used. Last year, I joined a panel of industry experts at the Insights Association Corporate Researchers Conference and again in a webinar replay to discuss why this is the case and what we can do to address it.