The InnovateMR Blog

Posts about News and Announcements from InnovateMarketing

Walking the Walk and Selling the Truth

As a B2B marketing professional, I know the lengths that businesses will sometimes go to make themselves look good. “Let’s be sure we control the narrative.” “We need good PR on this.” “I’d rather position us like this on the topic, we need to be seen as a thought leader.” I’m not saying that having these conversations are not important. Of course, I am an advocate for keeping track of all of these items to ensure business success, but it’s important to remember that it isn’t everything. You definitely cannot force a message if you’re changing a narrative, already have bad PR, or don’t have the knowledge to be a thought leader. There’s only so much “fake it ‘till you make it” you can get away with until someone calls you out.