Innovate Blog

Building a strong panel that allows for accurate sampling on a wide range of different projects is an intricate approach. This process requires careful profiling across several different criteria to ensure each sample frame meets the needs of researchers. It also requires a methodology that is engaging, interactive, and rewarding for respondents, so they not only signup, but they return when invited to participate in future surveys. ....Read more >

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In partnership with my esteemed colleagues, I had the fortunate opportunity of developing one of the industry’s first online panels, The Harris Poll Online. Since then, I have built hundreds of panels. Mothers, gamers, business professionals, mortgage brokers, teens, high income earners, GLBTers, physicians and the list goes on.

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A recount of my Vegas-inspired epiphany and how TV panel recruitment is giving Innovate the edge.

LOS ANGELES, November 7, 2015 — A few years ago, while I was still running uSamp, I arrived in New Orleans for a sample conference.  It was a hot and oppressively muggy day. 

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A true story about guns, pickles and an arrest one foggy night.

LOS ANGELES, March 2, 2016 — I’ve never shared this tale publicly, but instead of ranting about survey panel quality and the sampling industry in general, I thought it might be time to tell this remarkable story.

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