InnovateMR's Chief Research Officer, Lisa Wilding-Brown, shares her Top 5 Tips for Vetting Your Sample Provider in this article published in Quirk's Marketing Research Review - Jan/Feb 2020 issue.
....Read more >A recount of my Vegas-inspired epiphany and how TV panel recruitment is giving Innovate the edge.
LOS ANGELES, November 7, 2015 — A few years ago, while I was still running uSamp, I arrived in New Orleans for a sample conference. It was a hot and oppressively muggy day.
....Read more >LOS ANGELES, March 23, 2016 — In the last few weeks, I’ve read numerous blog posts from researchers and panel companies about the sad, sad (yes double sad) state of online panels.
....Read more >A true story about guns, pickles and an arrest one foggy night.
LOS ANGELES, March 2, 2016 — I’ve never shared this tale publicly, but instead of ranting about survey panel quality and the sampling industry in general, I thought it might be time to tell this remarkable story.
....Read more >