In partnership with my esteemed colleagues, I had the fortunate opportunity of developing one of the industry’s first online panels, The Harris Poll Online. Since then, I have built hundreds of panels. Mothers, gamers, business professionals, mortgage brokers, teens, high income earners, GLBTers, physicians and the list goes on.....Read more >
Good fraud detection process requires a careful understanding of the different tactics that might be used by those with nefarious intent. Many of these quality checks should be built into the process from the moment of registration, but also as part of panel quality control over the long term.....Read more >
LOS ANGELES, January 31, 2017 – Innovate (www.InnovateMR.com), a global leader in audience sampling, has released a newly enhanced Supplier API Suite.
Innovate’s SAS platform is an application programming interface that seamlessly connects supplier sample to Innovate’s internal sampling system. For market research agencies, this development will help clients gain greater access to hard-to-reach global audiences and reduces the need to use multiple sampling vendors.....Read more >