Innovate Blog

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4 Tips for Panel Building Success

It’s a no brainer that panel building is more important than ever before. Good recruitment tactics, effective survey routing and strong communication with panel respondents are all vital elements in producing quality data. Here are four of the most typical problem areas and how they can be approached.

Diversification of Recruitment Channels

Diverse recruitment ensures a more representative panel, providing not only greater flexibility, but ensuring a better ability to fulfill hard to reach audience requests. We take this seriously and recruit from a spectrum of sources, including both online and offline publishers, social networks like Facebook, web and SMS databases, advertising networks, and through television ad placement.

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