The InnovateMR Blog

Posts about News and Announcements from InnovateSurvey Panel Quality

No Secrets in Sample – Learn about InnovateMR’s Philosophy on Quality

There has been some recent buzz about a report entitled, “More Dirty Little Secrets of Online Panels.” This report, like previous ones released by the firm, Grey Matter Research, paints a rather depressing and alarming picture for the sample industry. The report suggested that up to 46% of the sample traffic furnished in today’s surveys should be deemed unacceptable; riddled with programmatic bots and other undesirable behaviors. While we don’t know which panel suppliers were used for this research, the report indicated that 5 of the 10 largest sample companies in our industry were used for the test. I would be remiss if I didn’t say that the title of this report caught my attention and troubled me greatly.

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The Importance of First Impressions in Panel Registration

Panel registration requires careful consideration of not only the people you want on the panel, with a keen eye for quality checks and fraud detection from the first interaction, but a strong emphasis on user experience. While it’s more important than ever before to screen and manage the recruitment process, building a strong relationship with panel members is equally important at several steps.

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