The InnovateMR Blog

In the last several months, I’ve spent a lot of time discussing participant engagement and its impact on the market research industry with industry cohorts. Recently, I wrote about the Trust Survey for 2018 conducted by GRBN that found only 27% of participants trust market research companies and that 70% have had a bad research experience recently.

How Sample Companies Can Create Value from the GRBN’s ENGAGE MR Program

Blog Series: Truth Bombs in Research

A behind-the-scenes discussion on some of the sample industry’s best kept secrets. Join Innovate’s Chief Research Officer, Lisa Wilding-Brown as she exposes some of the industry’s unspoken truths and provides insights for nurturing our most important asset: survey participants.