InnovateMR is continuing to expand its senior leadership team to deliver high quality insights to clients and further demonstrate the company’s brand promise of Faster Answers™. Sandeep Singh joins the team as Managing Director, APAC as well as Sylvia Ortiz-Moscato, VP of Operations, B2B & New Client Partnerships.
About Sandeep Singh, Managing Director, APAC
Sandeep is a market research veteran with a proven track record of building and managing high performing teams. Singh has 20+ years of industry experience in sales and operations, possessing extensive experience in P& L Management, Client Servicing, Account Management and Operations. Coming most recently from Dynata as Director of Operations for North America Project Management, Sandeep has extensive experience through his leadership at Kantar, Greenfield Online, and USamp/Instantly.
“It’s like a homecoming for me. It feels great to be back with the people, culture, and company I love,” Sandeep said. “Innovate is one of the fastest growing companies in the industry, it is the next ‘big thing’ to happen to the Insights space;everyone has started talking about our firm, so I wanted to be part of an incredible success story.”
Sandeep will focus his time on expanding the InnovateMR reach in the APAC region, capitalizing on the maturing online market. He will ensure that InnovateMR’s mantra of Faster Answers™ and top quality are met for the company’s rapidly expanding portfolio of clients.
“As a long-time industry veteran, Sandeep enjoys deep operational acumen that will greatly benefit our clients and partnerships. There is no better person to advocate for clients. Sandeep has extensive experience conducting research among a multitude of audiences across a wide variety of research methodologies,” said Michael Anderson, President at InnovateMR. “Conducting research in APAC requires a unique level of consultation and geographic expertise – Sandeep embodies these talents and more.”
About Sylvia Ortiz-Moscato, VP of Operations, B2B & New Client Partnerships
Sylvia has spent over 25 years in the market research industry with experience in interactive/digital media, television, home entertainment, consumer packaged goods and automotive. She was Senior Vice President of Research Solutions at Screen Engine/ASI, managing the operational project cycle from start to finish. She is fiercely dedicated to diversity, previously holding a Vice President position of the multicultural division of Ipsos MediaCT, has worked on global initiatives for the entertainment industry with a strong concentration in Latin America and the U.S. Hispanic marketplace, and has also previously held roles at Cultural Access Group and Diagnostic Research/Added Value.
“Making a career of market research requires evolution of thought and process. During my 25+ years in the industry, I have made strategic career moves that have allowed me to advance as a researcher and provided me with opportunities to become part of the disruption that takes the industry to the next level,” Sylvia said. “InnovateMR’s ability to weather the storm of 2020, exemplified the growth potential, teamwork and overall values I seek from a company.”
Sylvia will focus her time advancing the work of existing clients and building new client partnerships.
“I’m excited to have Sylvia join InnovateMR. With her addition, we continue to add depth and breadth to our Client Services organization,” John Tan, InnovateMR Chief Operating Officer, said. “I’m most excited for Sylvia’s experience in scaling high growth companies. With a successful 2020 and even more positive 2021, Sylvia will help ensure InnovateMR continues to deliver the highest quality sample and best-in-class customer service.”
InnovateMR is a fiercely independent sampling company that delivers Faster Answers™ from business and consumer audiences. As industry pioneers, InnovateMR helps market research agencies worldwide answer business questions and uncover insights with online and mobile surveys. Established by industry forerunners who launched both goZing and uSamp, the company’s co-founders have spent over two decades in the online sampling industry developing innovative methodologies to harness research technology and survey audiences around the globe.