In response to my previous article, “The New Age of Project Management,” which addresses the new methods project managers must consider, our industry has newly, evolved technology that helps PMs save time and accomplish more in their day-to-day routine. Here at InnovateMR, we have several key technology development areas to enable our teams to be more effective.
… Read more ››Starting my journey in the market research industry 6 years ago, I have seen first-hand the shifts in the world of project management. I began my insights career in 2016 with Toluna as a management trainee, working to manage sample delivery to all surveys. I progressed to Sampling Executive, and from there, kept learning more sophisticated sampling practices, full-service work, In Home Usage Tests (IHUTs), and healthcare sampling in both physician and patient targeting. I have seen and worked on so many different types of survey methodologies including online sampling, telephonic in-depth interviews, Computer-Assisted Telephones Interviewing (CATIs), and Computer Aided Web Interviewing (CAWIs). When recruiting for challenging health care studies, for example, I also employed points of care methodologies, where instead of directly targeting the patients, we recruit healthcare providers to ask their patients questions within their own healthcare facilities. It is sometimes the best route for reaching participants with rare conditions. Methodologies are always continuing to advance.
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