The InnovateMR Blog

Traditional market research can be tricky. It can be messy, unorganized, require multiple tools, platforms, and teams. With access to a wealth of information and audiences, finding the right answers amongst the noise can be even trickier. Below is an overview of what a standard research process can look like from start to finish:

InnovateMR continues its global expansion with the addition of Divesh Mahajan - Account Director, APAC and Kanishka Baisoya - Associate Director, Global Bidding, focused on furthering the Asia-Pacific presence. Both have a professional history of building and maintaining successful APAC teams, are well versed in working with APAC B2B audiences, and have extensive knowledge of the unique nuances associated with this region. They will both be instrumental in providing faster answers to clients all over the world.

2020 has taught us more than our fair share of lessons that has led to rude awakenings, and one of the biggest is that there is a deep divide in the United States when it comes to racial and social equity. The tragic deaths of George Floyd and Breonna Taylor have put these issues to the forefront of our minds, our conversations, and our actions. The proliferation of the Black Lives Matter movement exploded on social channels, and brands were confronted with the need for an immediate response. But were these the right actions? Is it truly what communities of color or other underrepresented groups wanted?

InnovateMR is continuing to expand its senior leadership team to deliver high quality insights to clients and further demonstrate the company’s brand promise of Faster Answers™. Sandeep Singh joins the team as Managing Director, APAC as well as Sylvia Ortiz-Moscato, VP of Operations, B2B & New Client Partnerships.

Calabasas CA., November 9, 2020 – InnovateMR has worked to increase ease of researcher access to CBD users, an ever-growing market that has been booming in recent years. The CBD market is expected to capture $20 billion in the US by 2021 and businesses nationwide are increasingly focused on research to meet the new product demand and innovate against this category. Shown to improve physical and mental health by quelling anxiety, depression, insomnia, and stress, the CBD market has seen tremendous growth during the COVID-19 global pandemic. Further, traditional and long-established brands are demonstrating interest in this consumer segment to better understand the cross-functional implications on the food, beverage, beauty, pharmaceutical, and supplement categories and how consumption may impact their existing brand portfolios.

InnovateMR Reports Continued Growth in 2020 with New Senior Marketing Hire

Calabasas CA., November 5, 2020 – InnovateMR has hired, Molly Strawn, as Senior Marketing Strategist, to lead the firm’s outbound marketing and branding strategy. Strawn will oversee social media efforts, curate rich industry content, as well as propagate communications related to InnovateMR’s SAS-based Insights platform, Vision™.

While many companies in the industry report stifled growth and staff reductions due to COVID-19, InnovateMR has announced the addition of four new team members to support the firm’s rapidly expanding client base.

George Llorens, Co-founder and Managing Director for InnovateMR, noted, “While 2020 has presented our industry with many unforeseen challenges, our passion for customer-centricity has yielded strong growth for our company. From streamlining processes to developing innovative products, ensuring success and delight from our clients is central to each decision we make. We are thrilled to welcome four incredible professionals to our growing organization: Jim, Matt, David, and Emily, each embody the consultative acumen and insights experience our clients rely on.”

As seismic shifts radically alter the face of business, many organizations are grappling with the decision to move forward with market research efforts. Should we pause our research, and wait for things to settle down? Are response rates fluctuating? Are there specific subject matter concerns we should take into account? 

InnovateMR's Chief Research Officer Lisa Wilding-Brown and Joe DiGregorio, Senior Director of Programming, share tips on avoiding common survey programming pitfalls and a special offer* for those seeking B2B insights!

With the spread of COVID-19, we have been asked by several clients if InnovateMR’s business will continue to run as usual. The short answer is yes! We know that your work is critical and that you need a partner that is reliable, flexible and always available despite global challenges like this pandemic.

As 2018 comes to a close, look back at some of the best articles, interviews, and recaps on the InnovateMR blog in the last 12 months.

Recently, Rie Nagai, Managing Director, EMEA and Jeff Gerken, Vice President sat down with Lisa Wilding-Brown to discuss the things market research professionals want to know about sampling the Asia Pacific Region. 

Recently, Matt Dusig and Lisa Wilding-Brown sat down to discuss the things market research professionals want to know about the next generation sampling platform. 

Listen to the conversation or read below.

2017 was an exciting year for InnovateMR highlighted by acquiring new market research clients, broadening our audience reach and our unyielding commitment to delivering Faster Answers^TM. Moreover, Innovate unveiled Pegasus---an easy-to-use, cost effective sample access platform for market researchers. Our goals were to combine access to our industry-leading panel with the power of a sample access platform rich in user functionality. Early feedback from clients stated we hit the mark. We won’t stop there.

InnovateMR co-founder Matt Dusig and Managing Director Rie Burke, EMEA live at the Marketing Week and Insight Show in London on March 8-9.