The InnovateMR Blog


Pulse Research: How You Might Be Doing it Wrong

Traditional market research can be tricky. It can be messy, unorganized, require multiple tools, platforms, and teams. With access to a wealth of information and audiences, finding the right answers amongst the noise can be even trickier. Below is an overview of what a standard research process can look like from start to finish:


InnovateMR Expands APAC Presence with Two Strategic Hires

InnovateMR continues its global expansion with the addition of Divesh Mahajan - Account Director, APAC and Kanishka Baisoya - Associate Director, Global Bidding, focused on furthering the Asia-Pacific presence. Both have a professional history of building and maintaining successful APAC teams, are well versed in working with APAC B2B audiences, and have extensive knowledge of the unique nuances associated with this region. They will both be instrumental in providing faster answers to clients all over the world.


Voices of Equity, a Multicultural Insights Project

2020 has taught us more than our fair share of lessons that has led to rude awakenings, and one of the biggest is that there is a deep divide in the United States when it comes to racial and social equity. The tragic deaths of George Floyd and Breonna Taylor have put these issues to the forefront of our minds, our conversations, and our actions. The proliferation of the Black Lives Matter movement exploded on social channels, and brands were confronted with the need for an immediate response. But were these the right actions? Is it truly what communities of color or other underrepresented groups wanted?